Twenty years of building things people love β and I'm just getting started.
That's the principle I've always lived by: take someone's dream, and make it real.
It started with MerahPutih Group, a design and build company behind projects across Indonesia and beyond. For over twenty years, one thing has never changed β people's satisfaction. Watching someone's dream become something tangible, something they can actually live in and love, never gets old. And that doesn't happen by chance β it takes discipline, a clear vision, and a real obsession with getting the details right.
But the longer I've been at this, the more I started noticing the gaps. Problems that quietly affect so many people, yet somehow keep getting overlooked.
So I decided to take things further β combining everything I've learned as a builder with the possibilities of technology and AI, to create solutions that can reach people at a much larger scale.
Today, as Founder & CEO of MerahPutih Group, KITASEMUA.id, and BIMBEL.AI, I lead two missions I care deeply about. KITASEMUA.id is an AI-powered microinsurance platform built for everyday Indonesians β making insurance simple, affordable, and actually accessible. Because protection shouldn't be complicated.
And BIMBEL.AI β because when I looked around, I realized millions of Indonesian children still don't have access to quality learning. So we built it. A 100% free AI-powered platform for everyone β available 24 hours a day, everywhere, from any device. Education should never be a privilege.
From physical spaces to digital ones, the mission has always been the same: build something real, for real people.